For the same reason I love directing videos and making treatments, I love designing logos.
All the elements are already there from the creative minds who worked on a project’s basic structure (say a company, a brand, an app, a product, etc): then it’s just about giving it flesh, a visual identity and its own language. Then it’s out in the world; instantly recognisable with all the ‘feel’ and other concepts it’s supposed to be representing at glance-speed.
creating avatars so to say-
‘Charlotte Gainsbourg X Current Elliott’ - logo for the capsule fashion collection with Nathalie Canguilhem (2014)
‘CWO / Commercial Waste Only’ - my own video production company (2014-2015)
‘Montelimar’ - collaborative project with Olivier Héraud (2016)
‘Delinquent’ - rebranding for Delinquent.co.uk London based production & creative content company (2013)
‘The Bottom Stable’ - rebranding for a vintage shop in Petworth Uk (2015)
Full rebranding for London based production company HSI (2015)
‘Logotype jambon’ - own project, exploration on the randomness and emptiness that I felt was this trend for “heritage” branding (2011)