A D R I E N B I O S S E D U P L A N
Artistic direction is first and foremost about having ‘an eye’.
Its primary function is to sell an idea, having a gravitas-driven vision in order to convince via an attractive and understandable way any member of an audience of our ingenuity. It’s also about knowing how to cleverly handle all the visuals at hand to reach the client’s goal - well at least that’s what I teach my students.
I work on several areas of the field as an artistic director, but those which are the most frequent (and my personal favourites):
I've been working as a creative researcher for 16 years, and I’ve worked on over 500 treatments.
I work for / with all genres (premium, food, comedy, lifestyle, sport, cars, fashion, etc).
My video director and artistic director skills are of great help to make job winning treatments. I’m flexible and understand quickly clients’ needs, agency inputs, and producers ideas.
I particularly enjoy making interactive treatments, especially when the deadlines work with allowing proper layout building.
A.I. and Canva will make good treatments no one can deny that. But there won’t be any talent or soul displayed. While these tools can deliver acceptable results, true artistry cannot be automated.
Layout pages examples and full treatments below.
Full treatments examples:
Directors I’ve worked with:
Derri NG, Chris Cottam, Lana Salah, Ed St Giles, Novemba, Rune Milton, Laurie Castelli, Carolyn Corben, Erik Torstensson, Alex Courtes, Clay Weiner, AG Rojas, Jonty Toosey, Theo Delaney, Andy Morahan, Ron Scalpello, Paul Shearer, Christopher Hutsul, Sam Brown, J.A.C.K, Alexia Silvagni, Noam Murro, Joe Roberts, Marc Schölermann, Kevine Antoine, Anita Gatto, Scott Weintrob, Jamie Vaughan, Ben Tonge, Nicholas Unsworth, R. Ellis, Matthias Lebeer, US, Adam Hashemi, Reynald Gresset, Gar O Rourke, Nadia Marquard Otzen, Johan Renck, Wilfrid Brimo, Vania Heymann, Isaiah Seret, Luigi & Iango, Harald Zwart, Joseph Kahn, Martin Aamund, Betsan Morris Evans, Luke White, Kieron J Walsh, Harry Hall, David Kerr, J. Sunter, Mark Emberton, Marcus Svanberg, Hanna M. Heidrich, Milo Blake, Maged Nassar, Ben Dawkins, Daniel Börjesson, Niels Gråbøl, Kevin Thomas, Mitch Stratten, Cloé Bailly, Olivier Venturini, Remy Cayuela, P. Chen, P. Fileti, Luzian Schlatter, Jeffrey Darling, Steve Downer, Saschka Unseld, Renn Brown, Simon Cole, Thomas Napper, Nigel Simpkiss, Ehsan B, M.Campaña, V&A, Richie Smyth, Anthea Benton, Alison Deegan Barry, Michael Spiccia, Federico Mazzarisi, Nick Bartleet, Nate Camponi, Jim Canty, Chino Moya, Dougal Wilson, Nathalie Canguilhem, Simon Delanay, Tony Barry, Liam & Grant, Henry Sholfield, Martin Granger, Rob Chiu, Rob Godbold, Bruno Miotto, Indra Siera, Kevin Frilet, L. Dalessandri, Luis Gerard, Diarmid Harrison-Murray, J.Todorovic, Tucker Bliss, Ian Pons Jewel, Keziah Quarcoo, Yoon Soon, Dave Callaham, Andreas Nilsson, Stéphane Coutelle, Ne-O, Benjamin Quinn, Marcus Tomlinson, Aaron Stoller, Ivan Grbovic, Jan Nord, Julien Rocher, Giles Lovell Wilson, Thibaut Grevet, Greg & Jacob, Will Meyer, Cole Paviour, Jonathan Pearson, Marc Ingham, Marcus Lundin, Devon Dickson, Ben Weatley, Fred Scott, Courtney Phillips, L&G, Vincent Peters, Matthieu Mantovani, Marek Losey, Lucy Luscombe, Johnny Green, Paul Geusebroek, Arno Salters, Ish Sahotay, Ayse Altinoc, Robin Mason, Ujin Lin, Ace Norton, Chris Goulder, Gal Muggia, Frank Todaro, Christian and Patrick, Callum Macdiarmid, Niels Grabol, Eva Midgley, Brian Lee Hugues, Mike Montgomerry, Mert & Marcus, Vaughan & Anthea, Guy Soulsby, V. Ponten, Neil Gorringe, MJ Delaney, AB/CD/CD, Joe Connor, P. Riski, Benjamin Seroussi, Samuel Benchetrit, Hadi, Hervé Plumet, Justin Hackney, Diane Martel, Matt Dilmore, Truman & Cooper, Tom Munro, Steve Ayson, Damien Shatford, Patrik Gyllström , Kathi Prosser, Magnus Härdner, Natalie Rae Robison, Joshua Stoker, Anton Corbijn, Vaughan Arnell, Ryan Heron, Rosie Matheson, Gonzalo Alcobé, Kate McMullen, Susannah Hayes, Jeff Low, Chris Riggert, Colin Tiley, Phil Griffin, Koen Mortier, Cecilia Verheijden, Bram Van Alphen, Matthew Dillon Cohen, Fredrik Callinggard, Jacob Sutton, Daisy Zhou, Yoni Weisberg, Luke Franklin, Cris Mudge, Philippe André, Daniel Benmayor, Bastian Glaessner, Pianina & Papace, Si&Ad, Jan Kalvoda, Sébastien Grousset, Thibault Dumoulin, Lily Baldwin, Henry Mason, Thomas Bryant, Gus Olafsson, Bruce St Clair, Danny Sangra, Stina Lütz, Tom Carty, Seb Rice, Marco Grandia, Jaakko Itäaho, Richard Skinner, Jonah Haber
Production companies I’ve worked with:
Fresh films, Chief, Pull the trigger, Not Equal, Sweetshop, Academy, Hopscotch Films, HSI, Fish Films, Hotspur & Argyle, Hill & Knowlton, Fiona Films, Hoben TV, Kream, Greatguns, Biscuit, Wanda, Michele Filomeno, New Ams, Brenninkmeijer & Isaacs, NB:, Moxie, Madcow, Prodigious, Reset content, Pretty Bird, Caviar, AgentZoo, White Label, Hungry Man, Builders, MPC, Iconoclast, Spindle, Thomas Thomas, Bullet, Park Village, ParkPictures, Radical Media, RSA Films, Confidant, Dog eat dog, Just so, Passion pictures, House of Greenland, Protagonist, Joy Films, Bubbles, Skunk, Bare, Witch Hazel Films, MJZ, Filmiki, Blink, E1, Picture North, G&E, Mercurio Films, Bold, Fat Fat Cat, B&B, Black Sheep, Stink, Untold Studio, Dais, Kayfabe, Focus Films, Unit 9, B-Reel, Merman, OB Management, London Alley, Raphalights, Starfield, Cake, H+O, Archers Mark, Joyrider, WhiteLabel, WAFAB, A+, ATP, Rogue, NEO, BWGTBLD, Rattling sticks, Ursus, LA PAC, Noir, VennerFilm, Black Label, Curly, High Noon, BRW Milan, Art Partners, You Are Here, Lief, RGA, Camponico, TÚKALL, Camp David, Mad Ruk
Agencies I’ve worked with:
McCann / McLarenMcCann, Boys + Girls, BJL., TBWA, Home, CBBC, Chemistry, Iris, Cravens, Core, The public house, Rothco, Principles, Ogilvy, If, The corner, Publicis, BBH, The tenth man, AMV BBDO / BBDO, Drummond Central, JWT Folk / JWT / Cheethambell JWT, Weiden + Kennedy, Channel X, Havas Worldwide, Wasserman, RKCR Y&R, Antidote, DDB, BETC, Etcetera, Self Employed, Commonwealth, Spark 44, Saatch & Saatchi, AV, Johannes Leonardo, NxM, WWW, Adam & Eve, 133, Caviar (EA agency), Instinct, Golley Slater, Vayner Media, Wynken Blynken & Nod, EE, Sunshine, VCCP, MegaLabs, Diageo, Discovery Studios, Mav12, Shark Branding, FCB Inferno, 72andSunny, I-D, Jung von Matt, Elbe, Leo Burnett, Disney Creative, Arcade, Grey LDN, Emu Films, Brave, Wunderman Thompson, Dawson, Kaspen, Nowness, Albion, Bloom, Anomaly, Dark Horses, Culture One World, Isobel, Pubbli Regia, FP7 / DXB, BBH Mumbai, Olive Bridge Entertainment, DRTV, MMP., BBC creative, Lowe, Superculture, The&Partnership, AKQA, Spring, Lowe Mena, Above & Beyond, Tracy Locke, McGarry Bowen, D&AD, Lola Mullenlowe, Langland, Buzzman, Semi-Permanent, Double Barrel, Doner, Otherway, Crispin Porter Bogusky, Tag:, FCB Chicago, MOX, CHIAT, DAY, 21 Grams, EP + CO, SelectNY
Brands I’ve worked for:
BBC, Dunnes, Just Eat, Ketel One, McDonnells, National Express, Omron, Sosandar, Swinton, Together, Typhoo, Webuyanycar, Sainsbury's, Aldi, First4lawyers, 32Red, Absolute Collagen, Bev Hills, Bulmers, Casumo, Currys, Free Now, Hisense, Ideal Boilers, Lidl, Mecca, National Lottery, Paddy P, Raffolux, Rice Krispies, Ryobi, SafeStyle, Samsung, Sofology, Tayto, Tesco, Dusk, 5 Lamps, Eir, Allianz, BET365, Donegal, electric Ireland, Energia, Irish life, Lloyds, Skoda, Auto Trader, Gillette, Low Low, Nurofen, Renault, Snow queen, Baron Otard, Magnet, H&M, Berocca, Diesel, Dove, Evans, Gambrinus, MacDonalds, Ooredoo, Pepsi, Jean Paul Gaultier, Halfords, Flying Lotus, Dorchester, T-Mobile, Nationale Nederlanden, Fiat, Chevrolet, Emirates ICE, Ladbrokes, Swipr, Jaguar, OVO, Rockshore, Subaru, VW, Kildare, Nutrafol, MTV, SkyBet, Nobia, Ouibus, Martini, Lipton, Koovs, Kérastase, Etisalat, Boots, Alton Towers, EY, Hopster, HP, Mace, Mitsubishi, Nextplace, Ponds, Screwfix, 7Up, Dyson, Frosta, EE, Adidas, Meta, John Lewis, Flannels, Fidelity, Quaker, More than, Sazka, Senta.ru, Mashtronix, Money Advice Service, IAms, Heinz, EDF, JD Williams, I-D, Care, Carwow, GartenPlaner, Pandora, Hyundai, Valentino, Marvel, Sony, AAI, Bvlgari, Seen, Tiger Crystal, Amazon, Land rover, Google, Finish, Jins, Kickers, RyanAir, Superdrug, Westfield, Sunny, Pizza Hut, Dunlop, Camaro, Audi, Old el Paso, Suzuki, House of Fraser, Electrolux, Rubber Bridge, SBK, Coca Cola, Hunger Station, Novibet, Budvar, Old Jamaïca, Nowness, Skelanimals, Sofaworks, Unibet, Goodfellas, So Happy, HSBC, Brady's Ham, Huawei, Kitkat, Wiggle, Jet, National Highway Traffic Safety Administration, Tena men, Ferrero Rocher, Puck, MixxTail, Fanta, Café Royal, Koop Mans, Axe, Oasis, Alibaba Olympic, Nail Sports, Nandos, GoDaddy, Waitrose, Rexona, Dior, Olay, SimplyBe, Target, Vibovit, Vorwerk, Jackpot, Airwaves, Cillit Bang, Edmonds, Nissan, Yours, Vodafone, New Balance, Arconic, Iarnród Eireann, Cottages, Cass, Facebook, Dolmio, Omo, Thomas Cook, Brita, Miller, Studio, TalkTalk, Audemars Piguet, Ikea, New City, Schwartz, The Night Climbers, Apollo, Beats, Betway, MoneySuperMarket, N°7, Unilever, Nest, Lumene, Grand Cinema, Armani, Castrol, Jd Sports, Kaufland, Rowse, Xultophy, CK Jeans, Prime Wardrobe, Optrex, Talisker, Sky, Kaleidoscope, Godiva, Curry's, L'Oréal, Lilas, MTS Russia, New York Bakery, The Sun, Mastercard, Marlboro, Honda, Alienist, Jacobs, Nicky Minaj, Royal London, TBWA Singapore, The Lie Guys, Black Sheep, Emergen-C, Gemfields, George, Toyota, deBijenkorf, Morrisons, Walkers, Restlyane Kysse, Garage 2.0, Hyde Park New Cairo, Seat, Blini, Cannes Festival, Betclic, Carlsberg, Haier, Fifa 2022, Bord na Mona, Unmissable, Alicia Keys, Bridgerton, Banque populaire, The ballad of Jimmy McCabe, Mattesons, Tales from the other side, Shreddies, Jamie XX, Ripley, Cube, Wallingford, Chivas, Milka, ICC Cricket World Cup, Patek Philippe, Mars, Zegna, Channel 4, An Post, AXA, Campo Viejo, Saudi Arabia Urban, Iceland, CAT, Findus, Kotex, Philadelphia, Vitality, Saga, Mentos, Madonna, Dulux, Puls, Little Mix, Eurosport, FastWeb, Gala Bingo, McDonalds, Co-Op, Kodo, Estée Lauder, Xylem, Taco Bell, Systane, Lincoln, Vo5, Call of Duty, Staysure, Chessington, Encore, Clarisonic, MSC, Bridgetstone, Emirates, Clear, Aramark, Brainbaby, Sport Direct, Ocado, Nemiroff, Maya, Gatorade, Grand Marnier, Lacoste, Youtube, PoundLand, Lokelma, Peloton, John Deere, Abrdn, Lenscrafters, Max Factor, Post Office, RaboDirect, Smirnoff, Strongbow, Brooke Bond, BetVictor, Guhl, Qatar Airways, LG, Systembolaget, Fazer, Ralph Lauren, Zovirax Duo, AsYou, PMI Project Management Institute, NHS
Countries I’ve worked with:
France, Italy, Russia, Iceland, China, Czech Republic, USA, Germany, Belgium, Scotland, Ireland, Denmark, Tunisia, Netherlands, Australia, United Arab Emirates, Thailand, Dominica, Spain, Sweden, Singapore, Egypt, China, Belgium, Greece, Canada
I always had a thing for fashion, and menswear fashion in particular.
Projects on which I worked progressively ranged from photoshoots jobs, directing jobs, and even fashion design (I design ties for example).
Living in London for 15 years, I developed a strong affinity for sartorial style, which has proven most fruitful. I love it, though there are other genres I’m fond of (gorpcore, sportswear, drag, streetwear, etc).
Photography is a highly malleable medium, especially when having used the Adobe suite for many years and having started using A.I. since its very beginnings, it’s easier to create the world the client is after.
A spontaneous link between demand and personal interests creates diversity in my projects.
A.I. photography, as shown in Privas Photo Festival 2024:
I was the only A.I. exhibitor on the Privas Photo Festival 2024. My participation in the festival ruffled a few feathers, sprung interest and curiosity, from the public as well as from the other exhibitors. Ardèche is a rather rural region of France, but it’s nice to see it picks up the pace : )